This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- 5 stars69.40%
- 4 stars20.73%
- 3 stars5.40%
- 2 stars1.82%
- 1 star2.62%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
I really like the course because it gives you projects where you can practice what you have learned.
I enjoyed engaging with the community and having feedback with others.
Excellent course !!
This course really help me a lot with basic of being a content marketer, despite I am no student in bussiness I can learn about the strategy how to attract audience in effective and eficient way.
This course is perfect for beginners who hardly have any idea about content marketing. I learned a lot from this course and can't wait to apply the practical tips and tricks taught by Sonia Simone!
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