About this Course

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Learner Career Outcomes

54%

started a new career after completing these courses

41%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 20 hours to complete

English

Subtitles: English, Serbian

Skills you will gain

ManagementContent MarketingCopywritingWriting

Learner Career Outcomes

54%

started a new career after completing these courses

41%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 20 hours to complete

English

Subtitles: English, Serbian

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(8,279 ratings)Info
Week
1

Week 1

2 hours to complete

The Content Marketing Ecosystem

2 hours to complete
9 videos (Total 32 min), 4 readings, 1 quiz
9 videos
Module Introduction1m
What Should Content Do?6m
Overview of the Structure for Effective Content4m
Building Your Professional Brand4m
Tips for Building Your Professional Brand5m
I Have My Site, Now What?4m
Interview with Stefanie Flaxman - Editor-in-Chief1m
Interview with Stefanie Flaxman - Content Calendar38s
4 readings
*IMPORTANT: A Note from UC Davis10m
How to Find Podcast Interviews1m
The 5 P Approach to Copy that Crushes It35m
Content Marketing Research (The Crucial First Step)35m
1 practice exercise
The Content Marketing Ecosystem22m
Week
2

Week 2

5 hours to complete

The Strategic Context (The 7A Framework)

5 hours to complete
10 videos (Total 69 min), 5 readings, 1 quiz
10 videos
Overview of the 7A Framework11m
The First 2 A's of the Framework: Agility & Authenticity1m
Stealing Headlines for Attention8m
Capturing Audience Attention10m
Actions Steps 1, 2, 38m
Call-to-Action & Risk Reversal11m
Expanding Your Network10m
Your "About" Page4m
The Last 2 A's of the Framework: Authority & Audience1m
5 readings
How to Find Podcast Interviews1m
The Business Case for Agile Content Marketing30m
A Content Marketing Strategy That Works30m
Content Marketing (How to Build an Audience that Builds Your Business)35m
7A Framework35m
1 practice exercise
The Strategic Context (7A Framework)24m
Week
3

Week 3

5 hours to complete

Mapping the Journey: Crafting a Content Marketing Strategy

5 hours to complete
5 videos (Total 14 min), 2 readings, 2 quizzes
5 videos
Mapping the Journey1m
Empathy Maps47s
Experience Maps1m
Two Keys to Creating Irresistible Content9m
2 readings
How to Find Podcast Interviews1m
Internet Marketing for Smart People2h
1 practice exercise
Mapping the Journey: Crafting a Content Marketing Strategy22m
Week
4

Week 4

6 hours to complete

The Strategic Types of Content

6 hours to complete
6 videos (Total 6 min), 6 readings, 2 quizzes
6 videos
Attraction Content36s
Affinity Content1m
Action Content58s
Making Action Content Actionable1m
Authority Content49s
6 readings
How to Find Podcast Interviews1m
How to Create Content That Converts30m
How to Write Magnetic Headlines45m
Keyword Research (A Real World Guide)30m
How to Create Compelling Content40m
Email Marketing (How to Push Send and Grow Your Business)50m
1 practice exercise
The Strategic Types of Content20m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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