About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 6 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...

English

Subtitles: English, Arabic, German

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 6 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...

English

Subtitles: English, Arabic, German

Syllabus - What you will learn from this course

Week
1
12 minutes to complete

Capstone Overview and Directions

1 video (Total 2 min), 1 reading
1 reading
Overview & Directions10m
Week
2
1 hour to complete

Content Strategy for Professionals Capstone Project Story

5 readings
5 readings
Background10m
The Travel Website Landscape10m
Wish I Was There10m
Future Development10m
Your Assignment10m
Week
3
2 hours to complete

Assignment Submission

1 quiz
Week
4
10 minutes to complete

Peer Review

1 reading
1 reading
Don't forget to do your 3 peer reviews!10m
4.6
8 ReviewsChevron Right

67%

started a new career after completing these courses

43%

got a tangible career benefit from this course

29%

got a pay increase or promotion

Top reviews from Content Strategy for Professionals: Capstone Project

By GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

By MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

Instructors

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John Lavine

Founder, Professor and Director, Media Management Center
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Content Strategy for Professionals Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
Content Strategy for Professionals

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.