The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
This course is part of the Content Strategy for Professionals Specialization
Offered By
Content Strategy for Professionals SpecializationNorthwestern UniversityAbout this Course
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Learner Career Outcomes
67%
started a new career after completing these courses
43%
got a tangible career benefit from this course
29%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 2 hours to complete
English
Subtitles: English, Arabic, German
Instructors
Learner Career Outcomes
67%
started a new career after completing these courses
43%
got a tangible career benefit from this course
29%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 2 hours to complete
English
Subtitles: English, Arabic, German
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
12 minutes to complete
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
12 minutes to complete
1 video (Total 2 min), 1 reading
1 reading
Overview & Directions10m
1 hour to complete
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
1 hour to complete
5 readings
5 readings
Background10m
The Travel Website Landscape10m
Wish I Was There10m
Future Development10m
Your Assignment10m
1 hour to complete
Assignment Submission
This week you will submit the content for your Capstone Project.
1 hour to complete
10 minutes to complete
Peer Review
This week you will complete 3 peer reviews and earn your Specialization Certificate!
10 minutes to complete
1 reading
1 reading
Don't forget to do your 3 peer reviews!10m
Reviews
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: CAPSTONE PROJECT
by GCAug 25, 2017
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
by MIFeb 16, 2018
It's a good project from learning point. As what ever one learns in the courses, implements it.
by NAJun 9, 2020
Great project with very relevant questions to answer.
by GGDec 22, 2019
Great project summarizing the whole specialization!
About the Content Strategy for Professionals Specialization
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
More questions? Visit the Learner Help Center.
