About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 13 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Marketing Specialists
  • Entrepreneurs
  • Consultants
  • Project Managers
  • Managers
User
Learners taking this Course are
  • Marketing Specialists
  • Entrepreneurs
  • Consultants
  • Project Managers
  • Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 13 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

Innovation Environments and Capabilities

9 videos (Total 76 min), 6 readings, 1 quiz
9 videos
Welcome to week one2m
What are some basic types of innovations?8m
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10m
6 readings
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs10m
Meet Dr. Thomas J. Mierzwa10m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
How P&G Tripled Its Innovation Success Rate (Optional)10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship10m
Week
2
3 hours to complete

Organizational Structures and Operational Formats

8 videos (Total 73 min), 1 quiz
8 videos
How do you evaluate a winning innovation idea when you see one?12m
Who are innovation's creative role players?8m
Who are innovation's implementation role players?10m
How do manager, entrepreneur, and innovator roles differ?12m
How can innovation be framed as a process?7m
Do different organizational forms matter for innovation initiatives?6m
What organizational forms do innovation venture units take?12m
Week
3
3 hours to complete

Corporate Culture

7 videos (Total 55 min), 1 quiz
7 videos
How does corporate culture influence innovation and creativity?12m
How can knowledge management enable innovation?6m
What factors influence the feasibility of an innovation?8m
How is innovation value classified within a firm?8m
How can benchmarking become an innovation practice?9m
How do innovation tournaments serve as a best practice?7m
Week
4
4 hours to complete

Creating an Innovation Strategy

9 videos (Total 97 min), 1 reading, 1 quiz
9 videos
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
Summary of key concepts21m
Learn More with the Master of Professional Studies in Technology Entrepreneurship10m
1 reading
Creating Breakthroughs at 3M (Optional)10m
4.2
1 ReviewsChevron Right

Top reviews from Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

By JMJun 8th 2018

open my mind for new business ideas and also to motivate others/

Instructor

Avatar

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.