How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.
Create Digital Marketing Campaign Dashboards in Tableau
Taught in English
Instructor: Carmen Rojas
2,284 already enrolled
Included with
Guided Project
Recommended experience
(13 reviews)
What you'll learn
Learn how to get an account on Tableau Public and how to install the desktop app.
Learn how to upload data sets to Tableau.
Learn how to create dashboards out of digital marketing data.
Skills you'll practice
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Guided Project
Recommended experience
(13 reviews)
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Get Started With Tableau
Load your data
Create a Big Number Visualization
Practice Activity - Digital Marketing Dashboards
Create a Special Viz
Combine the charts into a dashboard
Cumulative Activity - Create Digital Marketing Campaign Dashboards
Recommended experience
A background in data and or digital marketing is helpful but not required.
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Reviewed on May 22, 2023
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Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
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