Cultural and creative industries

National Research University Higher School of Economics

About this Course

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Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods. 
This course will help you to: 
  - Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production. 
  - Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view.
  - Be able to invent new business models and analyze cultural products in terms of their productions risk.  
  - Be able to analyze cultural policies and creative industries/clusters policies.

Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who:
  - Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods;
  - Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support;
  - Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working.  

This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University).

Do you have technical problems? Write to us: coursera@hse.ru

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Approx. 22 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

Instructor

Iliya Kiria

Professor

Department of Media

16,876 Learners

3 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 22 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

Offered by

National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more.

Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

Theory of cultural industries

This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.

3 hours to complete

15 videos (Total 106 min), 2 readings, 1 quiz

15 videos

About the University1m

Course promo1m

Introduction2m

Main terms6m

Course methodology12m

How to understand industrialization8m

Main theoretical foundations of cultural industry theories4m

Frankfurt school view on industrialization of culture7m

Political economy view on industrialization of culture6m

Information and knowledge economy5m

Main periods in contemporary theories of cultural industries7m

The early school of cultural industries8m

From cultural industries to content industries5m

Contemporary challenges in digital world16m

Creative industries and its origins9m

2 readings

About the University10m

Rules on the academic integrity in the course10m

1 practice exercise

Test 130m

Week

Week 2

3 hours to complete

Main principles of classic cultural industries

We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.

3 hours to complete

9 videos (Total 83 min)

9 videos

Risk, value and demand for cultural products12m

Failure to apply Marxist theory6m

Marketing of demand instead of marketing of supply9m

Strategies of risk minimization11m

Craft work and independence of authors9m

How to classify cultural products?8m

Cultural products outside industrial model9m

Models of valorization in cultural industries8m

Function of editor6m

1 practice exercise

Test 230m

Week

Week 3

3 hours to complete

History of reproducibility in media

During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.

3 hours to complete

19 videos (Total 120 min)

19 videos

What is reproducibility in media?4m

Printed book as the first reproducible media8m

Difference between written book market and printed book market12m

Industrialization of periodicals and double conversion model8m

Movie sector and recorded music as media industries5m

Recorded music: between phonograph and gramophone5m

Mass consumption of music: model of service4m

From model of service towards model of mass-sold good4m

Early film entertainment models: personal vs collective consumption4m

Movie as experimental production3m

Industrial organization of first movie studios8m

From Hollywood classics to “blockbusters model”6m

Television, radio and interactive digital networks as immaterial goods and services4m

Radio: from equipment logics to content logics and commercial model5m

Network radio and television5m

Television as an industry9m

Diversification of the audiovisual production4m

Digital platforms as universal reproducibility6m

1 practice exercise

Test 330m

Week

Week 4

4 hours to complete

Evolution of cultural industries in digital age

During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.

4 hours to complete

16 videos (Total 130 min)

16 videos

Diversification of channels5m

Appearance of new products: material vs immaterial8m

Further industrialization7m

Mediatization of everyday life8m

Individualization of cultural practices9m

Theory of communication needs and its evolution in digital environment9m

Platforms independence13m

Persistence of two general models8m

Crowdfunding and other quasi-models of direct purchase9m

Between proprietary and free access platforms6m

Shift in blockbuster model (long tail)6m

UGC shift and changes in production chain7m

User generated content8m

Self-publication and open access as a shift to alternative production8m

Media piracy as alternative production4m

Decline in media advertising7m

1 practice exercise

Test 430m

Week

Week 5

2 hours to complete

Concentration in the field of cultural industries

This week concerns concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.

2 hours to complete

11 videos (Total 74 min)

11 videos

Symbolic goods as hybrid goods5m

Concentration as a threat to opinions’ diversity7m

Economic science critic on the media concentration5m

Political economy critic on the media concentration6m

Critic of the international concentration7m

Early mass media concentration3m

Horizontal and vertical concentrations5m

Media conglomerates in the mid of XX century6m

Diagonal concentration and diversification of cultural industries6m

Re-specialization and narrowing corporate perimeter in the XXI century10m

Financial logics of the concentration6m

1 practice exercise

Test 530m

Week

Week 6

3 hours to complete

Creative industries and cultural industries

Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.

3 hours to complete

13 videos (Total 96 min)

13 videos

Different kinds of creativity5m

Individual creativity and true creativity5m

Creative class as concept8m

Economic, technological and cultural creativity4m

Creativity: particular product or particular form of activity4m

Creative industries and creative economy as political idea9m

Different approaches to define creative industries7m

Creative industries as technology driven project6m

Creative economy as continuation of information economy concept8m

Creativity, social development and its critique13m

Relationships between media industries and cultural industries9m

Model of concentric circles4m

Main features of cultural industries not working for creative industries7m

1 practice exercise

Test 630m

Week

Week 7

3 hours to complete

Education as creative industry

Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.

3 hours to complete

12 videos (Total 93 min)

12 videos

Industrialization of education5m

Academic creativity7m

Evolution of different forms of creativity within university8m

Creativity in scholastic university9m

Creativity in Humboldt university5m

Creativity in the universities of new forms6m

Applicability of cultural and creative industries theory to the academic world9m

Academic contract and contract in cultural industries11m

Education from standard to blockbuster model7m

Online education and creative industries challenges8m

Creative writing as example of the creativity development in academia4m

Critique of the new creative university8m

1 practice exercise

Test 730m

Week

Week 8

2 hours to complete

Policies in the field of creative and cultural industries

During this week we'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.

2 hours to complete

12 videos (Total 96 min)

12 videos

Origins of cultural policy10m

Media and culture between private goods and public goods6m

Neo-liberal approach to culture and media8m

Cultural exception approach to cultural policy9m

Cultural identity protection argument7m

Audiovisual spectrum regulation policy8m

Public media regulation policy8m

Cultural identity protection policies6m

Industrial development policies10m

Pluralism protection and content regulation policies9m

Policies in the field of creative clusters5m

Education, cultural and media policies4m

1 practice exercise

Test 830m

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Cultural and creative industries