About this Course

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Approx. 22 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 22 hours to complete
English

Offered by

Placeholder

National Research University Higher School of Economics

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Theory of cultural industries

3 hours to complete
15 videos (Total 106 min), 1 reading, 1 quiz
15 videos
Course promo1m
Introduction2m
Main terms6m
Course methodology12m
How to understand industrialization8m
Main theoretical foundations of cultural industry theories4m
Frankfurt school view on industrialization of culture7m
Political economy view on industrialization of culture6m
Information and knowledge economy5m
Main periods in contemporary theories of cultural industries7m
The early school of cultural industries8m
From cultural industries to content industries5m
Contemporary challenges in digital world16m
Creative industries and its origins9m
1 reading
About the University10m
1 practice exercise
Test 130m
Week
2

Week 2

3 hours to complete

Main principles of classic cultural industries

3 hours to complete
9 videos (Total 83 min)
9 videos
Failure to apply Marxist theory6m
Marketing of demand instead of marketing of supply9m
Strategies of risk minimization11m
Craft work and independence of authors9m
How to classify cultural products?8m
Cultural products outside industrial model9m
Models of valorization in cultural industries8m
Function of editor6m
1 practice exercise
Test 230m
Week
3

Week 3

3 hours to complete

History of reproducibility in media

3 hours to complete
19 videos (Total 120 min)
19 videos
Printed book as the first reproducible media8m
Difference between written book market and printed book market12m
Copyright and its functions in industrial book production4m
Industrialization of periodicals and double conversion model8m
Movie sector and recorded music as media industries5m
Recorded music: between phonograph and gramophone5m
Mass consumption of music: model of service4m
From model of service towards model of mass-sold good4m
Early film entertainment models: personal vs collective consumption4m
Movie as experimental production3m
Industrial organization of first movie studios8m
From Hollywood classics to “blockbusters model”6m
Television, radio and interactive digital networks as immaterial goods and services4m
Radio: from equipment logics to content logics and commercial model5m
Network radio and television5m
Television as an industry9m
Diversification of the audiovisual production4m
Digital platforms as universal reproducibility6m
1 practice exercise
Test 330m
Week
4

Week 4

4 hours to complete

Evolution of cultural industries in digital age

4 hours to complete
16 videos (Total 130 min)
16 videos
Appearance of new products: material vs immaterial8m
Further industrialization7m
Mediatization of everyday life8m
Individualization of cultural practices9m
Theory of communication needs and its evolution in digital environment9m
Platforms independence13m
Persistence of two general models8m
Crowdfunding and other quasi-models of direct purchase9m
Between proprietary and free access platforms6m
Shift in blockbuster model (long tail)6m
UGC shift and changes in production chain7m
User generated content8m
Self-publication and open access as a shift to alternative production8m
Media piracy as alternative production4m
Decline in media advertising7m
1 practice exercise
Test 430m

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