About this Course

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Learner Career Outcomes

43%

started a new career after completing these courses

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English, Vietnamese

Learner Career Outcomes

43%

started a new career after completing these courses

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English, Vietnamese

Offered by

Northwestern University logo

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,777 ratings)Info
Week
1

Week 1

2 hours to complete

Week 1: It All Starts With a Goal

2 hours to complete
8 videos (Total 12 min), 8 readings
8 videos
Meet Craig Wortmann1m
Course 1 Introduction30s
Setting a Sales Goal1m
Salesperson Vs. Advisor2m
Knowledge, Skill, Discipline Framework2m
Barter Exercise54s
Role Play: Barter Exercise2m
8 readings
Meet The Team10m
How Do I Get The Most Out Of This Course?10m
FAQ10m
The 3 Clear Points of Week 15m
Worksheets and Readings30m
Final Project Prep Assignment: Setting a Sales Goal30m
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130m
Capstone Prep Assignment - Barter Project5m
Week
2

Week 2

3 hours to complete

Week 2: Selling is a Contact Sport

3 hours to complete
5 videos (Total 9 min), 4 readings, 1 quiz
5 videos
Preparation - Targeting2m
Lead Generation2m
Meeting Preparation Checklist53s
Email Introductions2m
4 readings
The 3 Clear Points of Week 210m
Worksheets and Readings30m
Final Project Prep Assignment: Targeting1h
Capstone Prep Assignment - Barter Project10m
1 practice exercise
Final Project Prep Assignment: Writing an Introductory Email30m
Week
3

Week 3

2 hours to complete

Week 3: Selling Happens in a Conversation

2 hours to complete
6 videos (Total 16 min), 4 readings
6 videos
Working a Room6m
The Sales Trailer1m
The 3rd and 4th Gears59s
Role Play: Working a Room5m
Building an Exit53s
4 readings
The 3 Clear Points of Week 310m
Readings30m
Final Project Prep Assignment: The Art of the Sales Conversation1h
Capstone Prep Assignment - Barter Project10m
Week
4

Week 4

5 hours to complete

Week 4: Qualify, Hard and Early

5 hours to complete
5 videos (Total 6 min), 3 readings, 2 quizzes
5 videos
When it Doesn’t Work (How You Exit a Conversation)1m
When it Works (How You Solidify a Lead)1m
Qualify1m
Course 1 Closing55s
3 readings
The 3 Clear Points of Week 45m
Readings30m
Capstone Prep Assignment - Barter Project10m
1 practice exercise
Final Project Prep Assignment: The Art of the Sales Conversation2h

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About the The Art of Sales: Mastering the Selling Process Specialization

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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