About this Course

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Learner Career Outcomes

43%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English

Learner Career Outcomes

43%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(3,276 ratings)Info
Week
1

Week 1

3 hours to complete

Week 1: It All Starts With a Goal

3 hours to complete
8 videos (Total 12 min), 8 readings
8 videos
Meet Craig Wortmann1m
Course 1 Introduction30s
Setting a Sales Goal1m
Salesperson Vs. Advisor2m
Knowledge, Skill, Discipline Framework2m
Barter Exercise54s
Role Play: Barter Exercise2m
8 readings
Meet The Team10m
How Do I Get The Most Out Of This Course?10m
FAQ10m
The 3 Clear Points of Week 15m
Worksheets and Readings30m
Final Project Prep Assignment: Setting a Sales Goal30m
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130m
Capstone Prep Assignment - Barter Project5m
Week
2

Week 2

3 hours to complete

Week 2: Selling is a Contact Sport

3 hours to complete
5 videos (Total 9 min), 4 readings, 1 quiz
5 videos
Preparation - Targeting2m
Lead Generation2m
Meeting Preparation Checklist53s
Email Introductions2m
4 readings
The 3 Clear Points of Week 210m
Worksheets and Readings30m
Final Project Prep Assignment: Targeting1h
Capstone Prep Assignment - Barter Project10m
1 practice exercise
Final Project Prep Assignment: Writing an Introductory Email30m
Week
3

Week 3

2 hours to complete

Week 3: Selling Happens in a Conversation

2 hours to complete
6 videos (Total 16 min), 4 readings
6 videos
Working a Room6m
The Sales Trailer1m
The 3rd and 4th Gears59s
Role Play: Working a Room5m
Building an Exit53s
4 readings
The 3 Clear Points of Week 310m
Readings30m
Final Project Prep Assignment: The Art of the Sales Conversation1h
Capstone Prep Assignment - Barter Project10m
Week
4

Week 4

5 hours to complete

Week 4: Qualify, Hard and Early

5 hours to complete
5 videos (Total 6 min), 3 readings, 2 quizzes
5 videos
When it Doesn’t Work (How You Exit a Conversation)1m
When it Works (How You Solidify a Lead)1m
Qualify1m
Course 1 Closing55s
3 readings
The 3 Clear Points of Week 45m
Readings30m
Capstone Prep Assignment - Barter Project10m
1 practice exercise
Final Project Prep Assignment: The Art of the Sales Conversation2h

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About the The Art of Sales: Mastering the Selling Process Specialization

The Art of Sales: Mastering the Selling Process

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