About this Course

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Beginner Level
Approx. 41 hours to complete
Subtitles: English, French
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 41 hours to complete
Subtitles: English, French

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HEC Paris

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week 1

9 hours to complete

Module 1: Overall approach to Design Thinking

9 hours to complete
10 videos (Total 80 min), 9 readings, 6 quizzes
10 videos
Introduction to our guest speakers4m
Definitions of Design Thinking7m
"Design" in Design Thinking11m
Advanced Thinking Part I6m
Advanced Thinking Part II7m
Design Thinking in Practice4m
The 3 phases of Design Thinking11m
About Visualization and Storytelling5m
Types of projects11m
9 readings
Course Syllabus15m
Description: Module 12m
Optional reading: Change by design5m
The Insurance Example10m
Additional Readings: Design thinking is intuitive thinking10m
An overview of the Design Thinking Approach10m
Exercise: Storyboarding and storytelling reflective1h
Additional Readings30m
List of examples of projects suitable for a Design Thinking approach10m
5 practice exercises
Practice Quiz M1L230m
Practice Quiz M1L330m
Practice Quiz M1L430m
Practice Quiz30m
Graded Quiz Module 130m

Week 2

11 hours to complete


11 hours to complete
9 videos (Total 51 min), 5 readings, 5 quizzes
9 videos
The challenge definition and its scope Part 16m
Challenge definition and its scope Part 24m
What type of data?5m
Value Analysis2m
Qualitative and primary data collection9m
Examples of Observation4m
Observation in Practice Part I7m
Observation in Practice Part II7m
5 readings
Module 2 Description15m
Exercise: Step 1: Articulation of the problem and auto scoping2h
Exercise: Step 2: Data collection plan and effective collection5h
Additional Readings10m
A guide to identify analogies?2m
5 practice exercises
HMW question15m
Practice Quiz M2L130m
Practice Quizz M2L230m
Practice Quiz M2L330m
Practice Quiz M2L430m

Week 3

7 hours to complete


7 hours to complete
3 videos (Total 22 min), 6 readings, 4 quizzes
3 videos
Insight Emergence7m
Synthesis of the inspiration phase1m
6 readings
How to design personae?10m
Examples of Personae and Journey maps10m
How to identify extreme users10m
Criteria for insights and the final HMW articulation10m
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10m
3 practice exercises
Practice Quiz M2BL530m
Practice Quiz M2BL630m
Graded Quiz Module 2A&2B30m

Week 4

3 hours to complete


3 hours to complete
5 videos (Total 33 min), 2 readings, 3 quizzes
5 videos
Ideation: rules for ideas generation7m
Ideation: tips for ideas generation and fixation effect9m
Ideation workshop at Paris Chamber of Commerce4m
Concept development6m
2 readings
Module Description10m
How to present a concept?10m
2 practice exercises
Practice Quiz M3AL130m
Practice Quiz M3AL230m



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About the Managing Innovation and Design Thinking Specialization

The HEC Strategic Management of Innovation Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Managing Innovation and Design Thinking

Frequently Asked Questions

  • Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

  • If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

  • Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

  • If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

  • This course is one of a few offered on Coursera that are currently available only to learners who have paid or received financial aid, when available.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

More questions? Visit the Learner Help Center.