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Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,761 ratings
578 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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201 - 225 of 565 Reviews for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

By Andrey S

Mar 04, 2016

Was an improvement on the previous Theory course.

By Gustavo D L

Apr 10, 2020

one of the top 3 courses in this specialization!

By Wendy J

Aug 25, 2019

Excellent course! Very detailed and informative!

By Maru G

Feb 25, 2018

I am enjoying every aspect of the course. Thanks

By Jose S

Jul 19, 2016

Nice teacher, all understood perfectly. Thanks!

By Cathy C d D C

Aug 25, 2015

Excellent material and work from the instructor

By Mehak C

Jul 31, 2017

prof Hartman is great. Loved learning from him

By Mary M

Aug 24, 2015

I love the way the professor takes his courses

By ANLIN B D

Jul 22, 2020

Got really good insights about data analysis.

By Gregory O

May 31, 2020

Well put together course content and training

By rohan p

Oct 10, 2019

Excellent course with great in-depth insights

By Muhammad I

Sep 24, 2019

An excellent course. Must for every marketer.

By Diego S

Jun 12, 2017

Excelent course, very good insights and tips!

By Deleted A

Dec 27, 2015

so far one of the best courses at the moment!

By Sebastian N

Aug 31, 2015

I appreciate the practicality of this course/

By Paihar S D

Aug 04, 2020

Thank you So much for your valuable guidance

By Surush U

May 11, 2020

A brilliant course with brilliant professor

By Suku M

Jun 07, 2018

well structured and nicely laid out course

By Roberto E A A

Aug 29, 2015

Best course series I've taken on Coursera!

By PETER A U

Sep 09, 2019

Very very nice course with good modules

By Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

By Nabilla M

Apr 16, 2018

I learned, a lot! Having so much fun :)

By Dunja S R

May 28, 2018

It is a very good introduction course.

By Vicha R B

May 16, 2018

This is so much fun course I ever had.

By Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.