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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,855 ratings
607 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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326 - 350 of 593 Reviews for Digital Marketing Analytics in Practice

By Nishesh S

Apr 04, 2020

great course

By Annamalai

Jul 03, 2019

great course

By Sarunya W

Jun 11, 2018

Great Course

By Sushan k

Apr 12, 2018

nice lecture

By Pradeep K

Aug 30, 2017

Great Course

By Vinayak P

Dec 19, 2016

great course

By Nwachukwu H C

Sep 16, 2016

Great course

By Luis m Y

Sep 15, 2020

Great info!

By Deepankan K

Aug 16, 2020

Really nice


Aug 10, 2020

nice course

By Vincent O

Jul 11, 2019

Good course

By ahmed a f

Jun 18, 2017

very useful

By Walid H M

Jan 17, 2017

nice course

By Joffrey S

Aug 27, 2019

I loved it

By Yasnaya G M

Jul 28, 2019

Very good.

By Christine

Nov 30, 2017


By Luz A A Q

Aug 03, 2017

Very good.


Jul 05, 2017


By Sara d l F

Dec 12, 2016


By Lakhan R S

Sep 27, 2020


By Markad s s

Aug 18, 2020


By Ram G .

Apr 14, 2020



Apr 05, 2020


By Margarito Z

Jul 18, 2019


By David F

Jun 20, 2019