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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,795 ratings
589 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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501 - 525 of 577 Reviews for Digital Marketing Analytics in Practice

By Andrew O

Feb 04, 2018

I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.

By Krisztina F

Jul 21, 2016

Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.

By Asfandyar S

Dec 31, 2018

The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.

By Priya V

Jan 21, 2019

In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.

By Jennifer B

Mar 05, 2017

This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.

By SHASHWAT G

Jun 20, 2020

The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.

By joy

Jun 21, 2018

Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.

By Saumya T

Jun 05, 2020

I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.

By Devon M

Dec 06, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

By Shalakha P

Mar 15, 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

By Pedro C

Oct 26, 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

By Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

By Khushkool K

Jun 26, 2017

Good course material. It should focus more on the tools rather than the theory part of it.

By Gargayee N

Feb 22, 2017

hands on experience based content would have been appreciated, Its a good course.

By Neda H

Jul 08, 2016

not enough practical examples. the information is providede on a bit higher level

By Lipan G

Jun 07, 2020

Apart from theory some practical lessons in R could have been implemented.

By Nikhil N

May 08, 2018

The nam says theory but it was kind of too much of theory without examples

By Sangeeta D

Jul 21, 2020

The course could have had more practical application based assignments.

By Xueyan X

Apr 30, 2019

Informative course; messy organization (readings, assignments, quizzes)

By Ashley A

Nov 14, 2015

Fruitful course(mainly last few lectures) on data presentation.

By Arvy S

Feb 12, 2016

Same as the theory class not much examples or case studies....

By Thomson J

Feb 17, 2017

Good course for basic information about digital analytics.

By Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

By Harinarayan B

Jul 22, 2020

ID verification takes too long. Please look into it,

By Viktor K

May 06, 2020

Not much practice, very primitive examples and tasks