About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

34%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

What you will learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you will gain

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance

Learner Career Outcomes

33%

started a new career after completing these courses

34%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview and The Art of Analytics

6 hours to complete
8 videos (Total 60 min), 7 readings, 8 quizzes
Week
2

Week 2

5 hours to complete

Storytelling with Data

5 hours to complete
6 videos (Total 40 min), 2 readings, 7 quizzes
Week
3

Week 3

4 hours to complete

Bellabeat Case Study

4 hours to complete
5 videos (Total 17 min), 2 readings, 6 quizzes
Week
4

Week 4

5 hours to complete

The Future of Analytics

5 hours to complete
6 videos (Total 37 min), 3 readings, 6 quizzes

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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