Created by:  University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:  Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration

  • Kevin Hartman

    Taught by:  Kevin Hartman, Visiting Professor & Head of Analytics at Google

    College of Business

  • Rhiannon Clifton

    Taught by:  Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising

  • Vishal Sachdev

    Taught by:  Vishal Sachdev, Leacturer, Director, Illinois MakerLab

    Business Administration

  • Mike Yao

    Taught by:  Mike Yao, Associate Professor of Digital Media

    Charles H. Sandage Department of Advertising
Basic Info
Commitment6 weeks of study, 5-7 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Ratings and Reviews
Rated 4.4 out of 5 of 189 ratings

This a great course. You put in work all you have learn during the 6 courses. 100% Recommended

Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.

Overall the Digital Marketing Specialization was a great starting point! For a traditional marketing communications individual like me, diving into this digital course was a great experience to better understand the constang changing world of digital marketing. Most of the courses met my expectations. Presenters were very knowledgeable in their subject areas and the specializations content in general was excellent. Areas to improve revolve around updating reference materials or study elements. Some were 8-9 years old. With such a dynamic world of digital it is important to have updated and current information at hand. Other improvements could be made around some of the presenters which tend to read a lot from the prompter and miss the cues, their slides are plain, some times boring. Last but not least, I would strongly recommend that there be a human element, name it, teacher, monitor, T/A that was at hand to guide you at some moments. The forums don't always fill the gap. Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois. Nonetheless, I reiterate this was a great opportunity and one thing that I will continue to do is come to Coursera from time to time to check on continuous education courses. I find it refreshing and enhacncing for my career! Thank you!

Excellent!