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Learner Reviews & Feedback for Digital Strategy and Business Opportunity by Digital Marketing Institute

4.6
stars
276 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so. You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Use digital research and social listening to gain insights into your audience, competitors, and industry • Recognize the core components of an effective digital marketing strategy • Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools • Use the principles of content marketing to create effective content that engages an audience This course also explains how to choose the right content for your customers – and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute’s Digital Strategy specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

FK

Apr 11, 2022

This course helped me understand the true methods needed to set a Digital Marketing Strategy in a very practical way. This course made me love Digital Marketing even more. Thanks to DMI.

SK

Feb 3, 2022

A comprehensive course that gives a good over-view and understanding of the Digital Strategy. Got an opportunity to learn many new concepts and ideas in depth. Highly recommended.

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51 - 67 of 67 Reviews for Digital Strategy and Business Opportunity

By Mahmud Y

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Apr 22, 2024

Good for basic knowledge of digital strategy and business opportunities in different channels.

By Rajesh K

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Sep 13, 2022

around 90% of the content is just Slides, practical videos would have been much better.

By Muhammad I

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May 28, 2022

sangat bagus, hanya sedikit bingung pada bagian tugas akhir tidak dapat dituntaskan

By Maria G

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Jun 12, 2023

Nice course to get an initial overview of marketing strategies

By Mounika Y

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Jul 24, 2023

It was great overall learning for a beginner like me!

By Sidahmed B

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Sep 9, 2022

Very interestinf specialisation :)

By Marija M B

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Feb 11, 2022

Rich and simple. On point!

By Mohamad A

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Jul 23, 2022

very good

By BHAWANI S

•

Jan 26, 2022

great

By Zaid K

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Oct 10, 2023

Many topics were redundant such as Inbound marketing and other technical topics and its definition were timely repeated by all the trainers. The content piece could have been more interested . That said, I really loved the additional resources and learning materials. It was very informative and noteworthy!

By Ariana L

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Sep 10, 2023

A lot of solid information, but 3 weeks is too short of time for it. The quizzes could be more extensive and really test each topic that was gone over.

By Roland K

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Jan 8, 2022

the peer assessments aren't really that useful. Most of the reviews to do were blank documents.

By Chidochemoyo R

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Aug 8, 2023

It was a eye opener course for me

By Ruchika B

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Jan 5, 2023

Peer reviews are not instant, if required number of reviews are not done by learner on time then you do not get 100% completion of course.

By Asad A

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Dec 15, 2022

Total theory and theory, no practical work, just theory and all the information is available for free on Google and YouTube.

By Bruno M N

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Sep 23, 2021

Not interactive so far... Just a voice reading from a book.

By Carlos G M

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Jul 1, 2022

Bad