About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
Russian
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
Russian

Offered by

Placeholder

Saint Petersburg State University

Syllabus - What you will learn from this course

Week
1

Week 1

1 minute to complete

Введение к курсу

1 minute to complete
1 video (Total 1 min)
1 video
0.11m
Week
2

Week 2

2 hours to complete

Понятие бренда и формирование идеи бренда

2 hours to complete
5 videos (Total 65 min), 1 reading, 1 quiz
5 videos
1.112m
1.212m
1.312m
1.416m
1.512m
1 reading
Материалы презентаций10m
1 practice exercise
Список вопросов30m
Week
3

Week 3

2 hours to complete

Бренд и марочный капитал

2 hours to complete
5 videos (Total 63 min), 1 reading, 1 quiz
5 videos
2.113m
2.212m
2.312m
2.412m
2.513m
1 reading
Материалы презентаций10m
1 practice exercise
Список вопросов30m
Week
4

Week 4

2 hours to complete

Создание и развитие бренда в условиях цифровой экономики. Цифровизация бренд- платформ

2 hours to complete
5 videos (Total 68 min), 1 reading, 1 quiz
5 videos
3.113m
3.213m
3.313m
3.414m
3.513m
1 reading
Материалы презентаций10m
1 practice exercise
Список вопросов30m

Frequently Asked Questions

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