We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
Behavioral FinanceDuke University
About this Course
Skills you will gain
- Behavioral Finance
- Cognitive Bias
- Behavioral Economics
Syllabus - What you will learn from this course
- 5 stars61.59%
- 4 stars25.78%
- 3 stars8.45%
- 2 stars2.42%
- 1 star1.73%
TOP REVIEWS FROM BEHAVIORAL FINANCE
Great brief introduction to behavioral finance. Covers many topics, directly to the point. Only preferred change would be more videos rather than readings but otherwise phenomenal course.
The Courses tell us about about a number of biasis using good example. It would have been much more interesting if biases were explained using more example of bubbles and crisis.
Very good course. I learnt about many biases which I often make in making financial decisions and now I hope I will correct those. Cheers to the team coursera for this course
The course was pretty good, required a lotta pre requisites and most of all the professors were amazing but didn't teach much less scenarios and no answers to the questions asked in assignments
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