In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
This course is part of the Content Strategy for Professionals Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCould your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Visual Communication: Theory and Practice
Social Engagement
Measuring Your Content's Engagement
Reviews
- 5 stars70.41%
- 4 stars21.30%
- 3 stars5.91%
- 2 stars2.36%
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
Great course, informative, relevant, easy to digest and applicable straight away.
Great resource for anyone looking to build a career in content creation and marketing.
I love this course! They really went in on different content in this one. Definitely recommend to content creators.
About the Content Strategy for Professionals Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.