In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
This course is part of the Content Strategy for Professionals Specialization
Content Strategy for Professionals: Ensuring Your Content's Impact
Offered By
- Writers
- Marketers
- Editors
- Marketing Specialists
- Entrepreneurs
Syllabus - What you will learn from this course
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
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Top reviews from Content Strategy for Professionals: Ensuring Your Content's Impact
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Instructors
Candy Lee
Professor
John Lavine
Founder, Professor and Director, Media Management Center
Randy Hlavac
Northwestern University & CEO of Marketing Synergy, IncAbout Northwestern University
About the Content Strategy for Professionals Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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