In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
This course is part of the Content Strategy for Professionals Specialization
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Syllabus - What you will learn from this course
Visual Communication: Theory and Practice
Social Engagement
Measuring Your Content's Engagement
Reviews
- 5 stars70.41%
- 4 stars21.30%
- 3 stars5.91%
- 2 stars2.36%
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
Great resource for anyone looking to build a career in content creation and marketing.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.
Great course, informative, relevant, easy to digest and applicable straight away.
About the Content Strategy for Professionals Specialization

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