About this Course
4.5
95 ratings
18 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 6 hours to complete

Suggested: 1-3 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 6 hours to complete

Suggested: 1-3 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Visual Communication: Theory and Practice

Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video. ...
Reading
7 videos (Total 48 min), 4 readings
Video7 videos
The Importance of Visual Communication4m
Part 1: Understanding Gestalt Theory7m
Part 2: Effective Visual Communication7m
Text and Typography5m
Tips for Great Photography11m
Effective Video Storytelling9m
Reading4 readings
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
Week
2
Hours to complete
3 hours to complete

Social Engagement

Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them. ...
Reading
6 videos (Total 41 min), 1 quiz
Video6 videos
Passion vs Trigger Event Communities5m
Putting Social Communities to Work5m
Part 1: Developing Content for Social Communities6m
Part 2: Developing Content for Social Communities7m
Connecting Your Content with an Audience9m
Week
3
Hours to complete
1 hour to complete

Measuring Your Content's Engagement

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. ...
Reading
6 videos (Total 45 min), 2 readings
Video6 videos
Types of Measurement Systems7m
Understanding Server-Based Analytic Systems4m
Analytic Terms to Measure Effectively7m
The Most Important Metrics to Measure9m
How Content Strategists Track Engagement8m
Reading2 readings
Take Back To Work Toolkit10m
Join us for the Capstone!10m
4.5
18 ReviewsChevron Right
Career Benefit

20%

got a tangible career benefit from this course
Career promotion

25%

got a pay increase or promotion

Top Reviews

By ARDec 13th 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

By MTJul 14th 2016

The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.

Instructors

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Avatar

John Lavine

Founder, Professor and Director, Media Management Center

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Content Strategy for Professionals Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.