About this course: In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
| Basic Info | Course 4 of 5 in the Content Strategy for Professionals Specialization |
| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Материал для самостоятельного изучения: What is Content Strategy?
- Материал для самостоятельного изучения: Course Content
- Материал для самостоятельного изучения: How Do I Get the Most Out of This Course?
- Материал для самостоятельного изучения: Meet the Team
- Video: The Importance of Visual Communication
- Video: Part 1: Understanding Gestalt Theory
- Video: Part 2: Effective Visual Communication
- Вопрос для обсуждения: Share Your Examples
- Video: Text and Typography
- Video: Tips for Great Photography
- Video: Effective Video Storytelling
- Вопрос для обсуждения: Create Your Own
- Video: Passion vs Trigger Event Communities
- Video: Putting Social Communities to Work
- Вопрос для обсуждения: Finding Experts and Influencers
- Video: Part 1: Developing Content for Social Communities
- Video: Part 2: Developing Content for Social Communities
- Video: Connecting Your Content with an Audience
- Вопрос для обсуждения: Multi-media Deployment Plan
- Video: Types of Measurement Systems
- Video: Understanding Server-Based Analytic Systems
- Вопрос для обсуждения: Extract Your Data
- Video: Analytic Terms to Measure Effectively
- Video: The Most Important Metrics to Measure
- Video: How Content Strategists Track Engagement
- Вопрос для обсуждения: Share Your Data
- Материал для самостоятельного изучения: Take Back To Work Toolkit
- Материал для самостоятельного изучения: Join us for the Capstone!
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
I absolutely enjoyed this course too. The content was very comprehensive and meaningful.
However, I would repeat one feedback for all these courses:
I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.
If you can check and rectify that for future students it will be great!
Thanking You
Saradwati Chatterjee
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
Excellent course!
Another valuable chapter in the five course series. Looking forward to completing the entire program.