In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
This course is part of the Content Strategy for Professionals Specialization
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Content Strategy for Professionals SpecializationNorthwestern UniversityAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Approx. 5 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Approx. 5 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
2 hours to complete
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
2 hours to complete
7 videos (Total 48 min), 4 readings
2 hours to complete
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
2 hours to complete
6 videos (Total 41 min)
1 hour to complete
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
1 hour to complete
6 videos (Total 45 min), 2 readings
Reviews
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
by LRDec 1, 2020
This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.
by ARDec 12, 2017
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
by EBApr 19, 2016
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
by JGAug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
About the Content Strategy for Professionals Specialization
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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