In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
This course is part of the Content Strategy for Professionals Specialization
Offered By
Content Strategy for Professionals SpecializationNorthwestern UniversityAbout this Course
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Learner Career Outcomes
33%
started a new career after completing these courses
38%
got a tangible career benefit from this course
20%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Instructors
Learner Career Outcomes
33%
started a new career after completing these courses
38%
got a tangible career benefit from this course
20%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
2 hours to complete
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
2 hours to complete
7 videos (Total 48 min), 4 readings
7 videos
The Importance of Visual Communication4m
Part 1: Understanding Gestalt Theory7m
Part 2: Effective Visual Communication7m
Text and Typography5m
Tips for Great Photography11m
Effective Video Storytelling9m
4 readings
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
2 hours to complete
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
2 hours to complete
6 videos (Total 41 min)
6 videos
Passion vs Trigger Event Communities5m
Putting Social Communities to Work5m
Part 1: Developing Content for Social Communities6m
Part 2: Developing Content for Social Communities7m
Connecting Your Content with an Audience9m
1 hour to complete
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
1 hour to complete
6 videos (Total 45 min), 2 readings
6 videos
Types of Measurement Systems7m
Understanding Server-Based Analytic Systems4m
Analytic Terms to Measure Effectively7m
The Most Important Metrics to Measure9m
How Content Strategists Track Engagement8m
2 readings
Take Back To Work Toolkit10m
Join us for the Capstone!10m
Reviews
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
by ARDec 12, 2017
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
by EBApr 19, 2016
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
by JGAug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
by CMDec 10, 2019
I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings
About the Content Strategy for Professionals Specialization
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
