Learner Reviews & Feedback for Content Strategy for Professionals: Ensuring Your Content's Impact by Northwestern University

I took onus with a number of ideas/concepts offered, simply because they are either misrepresentative of SM or untrue. First, the the "prof" who talked about visuals OVERPLAYED the role of visuals online. The Internet began as a text communications vehicle, not a medium to share graphics (etc). The rise of video, images only grew as the technology evolved to allow easy distribution. Words are still key online--are there ANY websites major who do not use words? In fact, for many of the good ones, visuals take a secondary role to the actual written content. Second, the section about joining a community and then faking your way to gaining credibility by posing as a newbie etc--especially by marketers--is highly reviled by many SM communities. As an INFLUENCER who has been approached by many marketers in the past decade "to help them understand something" (etc) I can tell you, we do suss you out quickly and treat you appropriately. We are not here to provide free consulting to make you feel or look competent or knowledgeable (as we would for real members of a community). I contacted a friend who's an influencer in different communities to me, with what your "expert" suggested. He, too, was not happy with what was in this unit. If you want to know why marketers have a bad rep? It's because of bad advice given in webinars like this one. I am so glad I did not pay for this course.

Great course, informative, relevant, easy to digest and applicable straight away.

please open capstone soon

I got a solid foundation in Content Strategy and already see results in my work. The information I learned taking this MOOC helped me to come up with an insightful proposal at work! I am thankful for every minute I spent in this course.

Another valuable chapter in the five course series. Looking forward to completing the entire program.

I simply love you guys! That explains everything

I love this course! They really went in on different content in this one. Definitely recommend to content creators.

Again Relevant and Valuable contents. Thanks Professor Lavine and Professor Lee for this great opportunity.

The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.

Excellent course!

De los mejores cursos sobre Content Marketing

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

H

I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.

However, I would repeat one feedback for all these courses:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

Presenters with deep multiple layers of experience and confidence in their value. Clarity of highlighting specific points for presentations of this length. Obvious each person could spend days speaking about these topics. Thank you.

Most of this course felt inconsequential, unhelpful, and not worth the money. I'd condense some of the commonsense aspects into other sections of the course and eliminate the 20-40 minutes of filler videos.

Nowhere near as useful as the first two courses. The assignment did not feel particularly relevant to the bulk of the course materials.