Great course, informative, relevant, easy to digest and applicable straight away.

Another valuable chapter in the five course series. Looking forward to completing the entire program.

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.

However, I would repeat one feedback for all these courses:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

Excellent course!

Again Relevant and Valuable contents. Thanks Professor Lavine and Professor Lee for this great opportunity.

Presenters with deep multiple layers of experience and confidence in their value. Clarity of highlighting specific points for presentations of this length. Obvious each person could spend days speaking about these topics. Thank you.

Most of this course felt inconsequential, unhelpful, and not worth the money. I'd condense some of the commonsense aspects into other sections of the course and eliminate the 20-40 minutes of filler videos.

I took onus with a number of ideas/concepts offered, simply because they are either misrepresentative of SM or untrue. First, the the "prof" who talked about visuals OVERPLAYED the role of visuals online. The Internet began as a text communications vehicle, not a medium to share graphics (etc). The rise of video, images only grew as the technology evolved to allow easy distribution. Words are still key online--are there ANY websites major who do not use words? In fact, for many of the good ones, visuals take a secondary role to the actual written content. Second, the section about joining a community and then faking your way to gaining credibility by posing as a newbie etc--especially by marketers--is highly reviled by many SM communities. As an INFLUENCER who has been approached by many marketers in the past decade "to help them understand something" (etc) I can tell you, we do suss you out quickly and treat you appropriately. We are not here to provide free consulting to make you feel or look competent or knowledgeable (as we would for real members of a community). I contacted a friend who's an influencer in different communities to me, with what your "expert" suggested. He, too, was not happy with what was in this unit. If you want to know why marketers have a bad rep? It's because of bad advice given in webinars like this one. I am so glad I did not pay for this course.

I got a solid foundation in Content Strategy and already see results in my work. The information I learned taking this MOOC helped me to come up with an insightful proposal at work! I am thankful for every minute I spent in this course.