About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

38%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

38%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Visual Communication: Theory and Practice

2 hours to complete
7 videos (Total 48 min), 4 readings
7 videos
The Importance of Visual Communication4m
Part 1: Understanding Gestalt Theory7m
Part 2: Effective Visual Communication7m
Text and Typography5m
Tips for Great Photography11m
Effective Video Storytelling9m
4 readings
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
Week
2

Week 2

2 hours to complete

Social Engagement

2 hours to complete
6 videos (Total 41 min)
6 videos
Passion vs Trigger Event Communities5m
Putting Social Communities to Work5m
Part 1: Developing Content for Social Communities6m
Part 2: Developing Content for Social Communities7m
Connecting Your Content with an Audience9m
Week
3

Week 3

1 hour to complete

Measuring Your Content's Engagement

1 hour to complete
6 videos (Total 45 min), 2 readings
6 videos
Types of Measurement Systems7m
Understanding Server-Based Analytic Systems4m
Analytic Terms to Measure Effectively7m
The Most Important Metrics to Measure9m
How Content Strategists Track Engagement8m
2 readings
Take Back To Work Toolkit10m
Join us for the Capstone!10m

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About the Content Strategy for Professionals Specialization

Content Strategy for Professionals

Frequently Asked Questions

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