Created by:  Northwestern University

  • Candy Lee

    Taught by:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications

  • John Lavine

    Taught by:  John Lavine, Founder, Professor and Director, Media Management Center

Basic Info
Commitment1-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
AuditPurchase Course
Access to course materials

Available

Available

Access to graded materials

Available

Available

Receive a final grade

Available

Available

Earn a shareable Course Certificate

Available

Available

Ratings and Reviews
Rated 4.4 out of 5 of 41 ratings

Presenters with deep multiple layers of experience and confidence in their value. Clarity of highlighting specific points for presentations of this length. Obvious each person could spend days speaking about these topics. Thank you.

I got a solid foundation in Content Strategy and already see results in my work. The information I learned taking this MOOC helped me to come up with an insightful proposal at work! I am thankful for every minute I spent in this course.

I love this course! They really went in on different content in this one. Definitely recommend to content creators.

I simply love you guys! That explains everything