About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 5 hours to complete
English

Skills you will gain

  • Content Creation
  • Persona (User Experience)
  • Brand Management
  • Content Marketing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 5 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

Introduction to Content Strategy

2 hours to complete
5 videos (Total 31 min), 6 readings
Week2
Week 2
2 hours to complete

Audiences and Brand

2 hours to complete
7 videos (Total 28 min), 3 readings, 1 quiz
Week3
Week 3
2 hours to complete

Experiences and Voice

2 hours to complete
8 videos (Total 43 min), 4 readings

Reviews

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About the Content Strategy for Professionals Specialization

Content Strategy for Professionals

Frequently Asked Questions

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