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Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

622 ratings
166 reviews

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews


Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.


Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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76 - 100 of 165 Reviews for Content Strategy for Professionals: Engaging Audiences

By Jessica X

Aug 27, 2017

Impressed session and the course contents are very resourceful and inspiring

By Jerry M

Jun 6, 2016

Makes my work more professional, and I have learned much through the course.

By Jeewaranga G

Jul 18, 2020

Excellence course for anyone who is starting a career is content strategy.

By Jayant M

May 28, 2019

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

By sanaa a r

Jan 3, 2019

Great course, very beneficial information, instructor is one of the best

By Tayo A

Dec 15, 2020

Awesome! Learned a lot and had a wonderful experience while doing so.

By Patricia M

Nov 20, 2021

I provided really useful information and insights I will soon apply!

By Ak G

May 17, 2020

Grateful for the opportunity to NorthWestern University & Coursera!

By Ma. M d T

Nov 30, 2017

Good material! easy to access online and peer reviews were helpful.

By Guilherme C

Dec 13, 2018

Great course, full of information that can be used immediately.

By Jennifer H

Jul 29, 2019

Quality instruction via video, good assignments.

By Marine L

Jun 13, 2017

very easy understanding course. I enjoyed a lot

By Edward B

Apr 20, 2016

Good course. I especially liked the assignment.

By Ahmad R

Jun 6, 2019

The best course I have had on content strategy

By Deleted A

Feb 17, 2018

Specific, practical, clear and concise course.

By Lujain G

Jan 29, 2022

It is an amazing course i like it very much

By fcastilloch

Jan 10, 2021

Loved this course, the Professors are pros!

By Roselyn B E

Sep 3, 2018


By Iwona S

Aug 16, 2018

I loved the course and the instructors.

By Chris E

Feb 26, 2021

Excellent course and very interesting!

By Lakshmi N

Mar 20, 2020

The course was awesome and insightful

By Besher A

Apr 15, 2021

smooth course and easy to understand

By Andrea D

Dec 27, 2019

A very thorough and engaging course

By Gemma P O

Apr 26, 2020

Easy to follow and very enriching!

By Xueting C

Jun 5, 2020

very clear and wonderful teaching