Loupe Copy
Chevron Left
Back to Content Strategy for Professionals: Engaging Audiences

Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

4.5
371 ratings
•
83 reviews

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews

SH

Sep 15, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

AS

Dec 18, 2018

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

Filter by:

76 - 81 of 81 Reviews for Content Strategy for Professionals: Engaging Audiences

By Kelly Z

•

Aug 10, 2017

Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.

By David B

•

Oct 21, 2016

Quality information and an enjoyable course. I would give it a 4 but there were errors--modules/titles/questions didn't match with some Week 1 content. Additionally, for the grading of the Case Study, there was a section where you could either upload a document or type, then on the peer grading it encouraged you to penalize people for not uploading anything. This negatively effected my grade and the grade I gave to other people.

By Vaylyn R

•

Dec 08, 2016

Some of the videos are labelled wrong and have the wrong subtitles to go along with it. Great information but a bit boring. But really great information.

By Ivharue O

•

May 06, 2019

The course was educational, but at the same time linear. It wasn't as immersive as it should have been.

By Kevin M J

•

May 15, 2016

Very basic information. Could have been covered in full in a ten minute video. Not very useful, given the time and effort involved.

By Vishakh U

•

Sep 28, 2017

Would not recommend

Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2019 Coursera Inc. All rights reserved.
Download on the App StoreGet it on Google Play