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Back to Content Strategy for Professionals: Engaging Audiences

Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

617 ratings
166 reviews

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews


Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.


Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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101 - 125 of 165 Reviews for Content Strategy for Professionals: Engaging Audiences

By Itamar M

Sep 29, 2020

Supper profetionsl snd usefull

By Chris B

Feb 25, 2019

Really excellent introduction.

By Tonya K

Apr 4, 2018

Great insightful information

By Mona M

Jun 14, 2020

Great insights and learning

By Sugandhi S

Mar 26, 2021

Informative to the core

By Willington C

Jan 21, 2022

Eye opening content!

By nga n t

Jun 12, 2016

great way to success

By Nikola

Aug 2, 2020

Excellent content.

By Kent

Nov 12, 2020

Excellent Course!

By Sarah R

Oct 19, 2020

Very informative

By Oladiipo O

Jun 3, 2019

Very Insightful.

By Muhammad I

Aug 3, 2017

Excellent course

By David G C

Aug 4, 2021

Muy buen curso

By Yishawu I O

Apr 15, 2021

Massive value

By Paula A C G

Sep 13, 2020

Great Course!

By Manju R

Mar 12, 2019

Great course!


Feb 24, 2021

Nice course¡

By Francisco S H

Mar 25, 2020

Very usefull

By Tunde A

Aug 22, 2016


By Tong V C

Dec 27, 2020

Good idea

By Paramjit S

Feb 23, 2019

Great ...

By m.sadeq b

May 23, 2020


By Kanij F

Feb 20, 2021


By Mohamed A R M

Sep 8, 2016


By Saradwati C

Aug 9, 2017

I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.

However, I just have two feedbacks to give:

Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.

Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.

Please check and rectify this for future students.

Thanking You

Saradwati Chatterjee