About this Course

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Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Skills you will gain

Content CreationPersona (User Experience)Brand ManagementContent Marketing

Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(3,981 ratings)Info
Week
1

Week 1

2 hours to complete

Introduction to Content Strategy

2 hours to complete
5 videos (Total 31 min), 6 readings
5 videos
What is Content Strategy?5m
John's Three Truths6m
It's Not Smart if It's Not Strategic3m
Intro to Audience and Experiences9m
6 readings
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
Using Medill on Media Engagement10m
An Introduction10m
Week
2

Week 2

2 hours to complete

Audiences and Brand

2 hours to complete
7 videos (Total 28 min), 3 readings, 1 quiz
7 videos
Creating Personas3m
Segmenting Your Audience4m
Targeting an Audience with Experiences3m
Marketing/Branding Your Content Pt.13m
Marketing/Branding Your Content Pt. 24m
Creating a Core Creative Concept3m
3 readings
The Identity Experience10m
Media Concepts10m
The Case Study10m
Week
3

Week 3

2 hours to complete

Experiences and Voice

2 hours to complete
8 videos (Total 43 min), 4 readings
8 videos
Why Do Experiences Matter?3m
Understanding the Experiences4m
How Experiences Apply to Content7m
Development of Tone and Voice6m
Importance of a Unique Content Voice4m
Best Practices for Professional Writing4m
Using a Story Arc with Content7m
4 readings
The Talk About and Share Experience10m
The Makes Me Smarter Experience10m
Join us for MOOC 2 - Managing Content!10m
Other Resources10m

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About the Content Strategy for Professionals Specialization

Content Strategy for Professionals

Frequently Asked Questions

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