Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing.
Marketing Digital
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Gain insight into a topic and learn the fundamentals.
2,279 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
Skills you'll gain
- Digital Marketing
- Marketing Strategies
- Campaign Management
- Digital Advertising
- Search Engine Marketing
- Web Analytics
- Search Engine Optimization
- Marketing Planning
- Digital Marketing Campaigns
- Conversion Funnel Analysis
- A/B Testing
- Marketing Analytics
- Pay Per Click Advertising
- Email Marketing
- Online Advertising
- Advertising Campaigns
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
97%
Most learners liked this course
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There are 5 modules in this course
Instructors
Instructor ratings
(404 ratings)
Offered by
Explore more from Marketing
Chegg Skills
University of Arizona
Chegg Skills
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Showing 3 of 2279
GP
Reviewed on Dec 26, 2021
Adorei tudo nesse curso, desde o conteúdo até a dinâmica dos instrutores. O conhecimento é passado e de fácil aprendizagem. Certamente contribuiu muito para o meu futuro na profissão.
ER
Reviewed on Jul 2, 2020
Curso muito completo e direto. Didática clara para pessoas que não tinham conhecimento prévio do assunto. Dinâmica pertinente para fixação do conteúdo. Boas aulas. Bons exemplos. Bons Professores.
ML
Reviewed on Sep 29, 2020
O curso é uma excelente base para entender conceitos do marketing digital, mas sugiro uma revisão de alguns links de textos complementares pois estes já não estão mais disponíveis.
