About this Course

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Learner Career Outcomes

44%

started a new career after completing these courses

48%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 16 hours to complete
Portuguese (Brazilian)

Skills you will gain

Digital MarketingMarketing AnalyticsGoogle AdwordsGoogle AnalyticsMarketing Performance Measurement And Management

Learner Career Outcomes

44%

started a new career after completing these courses

48%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 16 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Universidade de São Paulo

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(21,090 ratings)Info
Week
1

Week 1

4 hours to complete

O que é marketing digital?

4 hours to complete
15 videos (Total 72 min), 5 readings, 3 quizzes
15 videos
Introdução e contextualização4m
Exemplos da vida real5m
Diferença entre o marketing tradicional e o digital4m
Um exemplo para o curso (Joãozinho)2m
Importância do ROI - fazendo contas5m
Introdução a funil 14m
Introdução a funil - CPC, CPM, CPA, CPL e CTR7m
Introdução a funil - CLV e CAC5m
Google Analytics 1 - Introdução e conceitos9m
Google Analytics 2 - Audiência8m
Google Analytics 3 - Aquisição8m
Google Analytics 4 - Comportamento3m
Funil (Joãozinho)2m
Resumo1m
5 readings
Links Úteis e Textos Complementares30m
Leitura Recomendada10m
Links Úteis e Textos Complementares30m
Leitura Recomendada10m
Links Úteis e Textos Complementares30m
3 practice exercises
Primeiros passos15m
Calculando ROI com investimentos globais30m
Cálculo de CTR e CPC10m
Week
2

Week 2

3 hours to complete

Tipos de canais e SEM

3 hours to complete
9 videos (Total 55 min), 4 readings, 2 quizzes
9 videos
Pull e push e o impacto em conversão9m
Quais os canais mais populares?6m
Como funciona SEM3m
SEM (Joãozinho)3m
Estrutura de Google Adwords 1 - Introdução e conceitos5m
Estrutura de Google Adwords 2 - Interface e campanhas5m
Estrutura de Google Adwords 3 - Configuração dos grupos de anúncios6m
Estrutura de Google Adwords 4 - Criação dos anúncios9m
4 readings
Leitura Recomendada10m
Links Úteis e Textos Complementares40m
Leitura Recomendada10m
Links Úteis e Textos Complementares40m
2 practice exercises
Canais10m
Adwords30m
Week
3

Week 3

3 hours to complete

SEO e Facebook Ads

3 hours to complete
11 videos (Total 63 min), 3 readings, 2 quizzes
11 videos
SEO Onsite11m
SEO Offsite6m
KW research e otimizando seu site (Joãozinho)2m
Como funciona Facebook Ads7m
Criando uma campanha (Joãozinho)2m
Estrutura de Facebook Ads 12m
Estrutura de Facebook Ads 210m
Estrutura de Facebook Ads 36m
Estrutura de Facebook Ads 43m
Facebook Ads - Resumo2m
3 readings
Leitura Recomendada40m
Leitura Recomendada10m
Links Úteis e Textos Complementares40m
2 practice exercises
SEO30m
Facebook Ads10m
Week
4

Week 4

2 hours to complete

Email Marketing e Growth Hacks

2 hours to complete
5 videos (Total 26 min), 3 readings, 1 quiz
5 videos
Adquirindo Emails (Joãozinho)1m
Configurando e planejando campanhas5m
Medindo resultados e otimizando8m
O que mais existe? Growth Hacks4m
3 readings
Leitura Recomendada10m
Links Úteis e Textos Complementares30m
Leitura Recomendada30m
1 practice exercise
Email Marketing30m

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