Interview with Paolo Ziliani - Berlucchi

From the course by Università Bocconi
Food & Beverage Management
717 ratings
Università Bocconi
717 ratings
From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing