Interview with Paolo Bongiovanni of Eataly

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From the course by Università Bocconi
Food & Beverage Management
634 ratings
Università Bocconi

Food & Beverage Management

634 ratings
From the lesson
Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing