Managing Customer Equity

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From the course by Emory University
Forecasting Models for Marketing Decisions
25 ratings
Emory University

Forecasting Models for Marketing Decisions

25 ratings
Course 3 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School