University of Michigan
Foundational Skills for Communicating About Health
University of Michigan

Foundational Skills for Communicating About Health

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Course

Gain insight into a topic and learn the fundamentals

4.7

(113 reviews)

Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Prepare for a degree

What you'll learn

  • Define and collect important information about a target audience in order to make appropriate decisions about the communication effort

  • Select an audience-appropriate communications goal

  • Craft a clear, concise core message for a communication effort

  • Deploy at least two different types of narrative structures to support communications about health topics

Details to know

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Assessments

22 quizzes

Taught in English

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There are 5 modules in this course

In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.

What's included

8 videos4 readings5 quizzes1 discussion prompt

In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.

What's included

6 videos2 readings8 quizzes1 plugin

This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.

What's included

4 videos2 quizzes1 peer review

In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.

What's included

13 videos3 readings2 quizzes1 peer review

In Week 5, we will learn oral presentation skills, create a final written assignment summarizing a scientific article for a different audience, and (optionally) create a short video presentation for a public audience.

What's included

2 videos6 readings5 quizzes1 peer review

Instructor

Instructor ratings
4.8 (41 ratings)
Brian  Zikmund-Fisher
University of Michigan
2 Courses20,847 learners

Offered by

Recommended if you're interested in Public Health

Prepare for a degree

Taking this course by University of Michigan may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

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Learner reviews

Showing 3 of 113

4.7

113 reviews

  • 5 stars

    78.07%

  • 4 stars

    15.78%

  • 3 stars

    2.63%

  • 2 stars

    1.75%

  • 1 star

    1.75%

SS
5

Reviewed on Jul 28, 2021

VA
5

Reviewed on Apr 5, 2020

PG
5

Reviewed on Jun 27, 2021

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