About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 26 hours to complete
English

What you will learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you will gain

  • Social Listening
  • Social Media Bidding
  • Customer Engagement
  • Social Media Analytics
  • Social Media Branding
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 26 hours to complete
English

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Introduction to from likes to leads: interact with customers online

3 hours to complete
7 videos (Total 28 min), 3 readings, 2 quizzes
Week
2

Week 2

5 hours to complete

Social media strategy, planning, and publishing

5 hours to complete
9 videos (Total 36 min), 9 readings, 5 quizzes
Week
3

Week 3

8 hours to complete

Listening and engagement on social media

8 hours to complete
12 videos (Total 49 min), 12 readings, 7 quizzes
Week
4

Week 4

4 hours to complete

Social media analytics and reporting

4 hours to complete
8 videos (Total 31 min), 6 readings, 5 quizzes

Reviews

TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE

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About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

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