About this Course

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Learner Career Outcomes

43%

started a new career after completing these courses

40%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English

What you will learn

  • Implement the fundamentals of color: visual, rhythm, and pattern in design

  • Use scale, weight, direction, texture, and space in a composition

  • Typeset text and experiment with letter forms

  • Create your own series of images using different image making techniques

Skills you will gain

CreativityGraphicsDesign TheoryColor Theory

Learner Career Outcomes

43%

started a new career after completing these courses

40%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English

Offered by

Placeholder

California Institute of the Arts

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(72,122 ratings)Info
Week
1

Week 1

1 hour to complete

Course Overview

1 hour to complete
1 video (Total 3 min), 7 readings
1 video
7 readings
Why study graphic design?6m
About this course2m
About the assignments2m
Course Tools2m
Academic Integrity2m
Forum Guidelines5m
Requesting Peer Reviews5m
3 hours to complete

Week 1: Fundamentals of Imagemaking

3 hours to complete
13 videos (Total 73 min)
13 videos
Denotative Imagemaking 14m
Denotative Imagemaking 22m
Techniques of Imagemaking 12m
Techniques of Imagemaking 22m
Techniques of Imagemaking 34m
Process, Generation, Iteration4m
Imagemaking Demo 1: Printing with an Object8m
Imagemaking Demo 2: Duct Tape Prints5m
Imagemaking Demo 3: Improvised "Light Table"4m
Example Submissions from Brief 1.1: Explorations in Imagemaking19m
Connotative Imagemaking 15m
Connotative Imagemaking 24m
Week
2

Week 2

3 hours to complete

Week 2: Fundamentals of Typography

3 hours to complete
12 videos (Total 53 min)
12 videos
The Anatomy of Letters2m
Words and Spacing2m
Type Size: The Point System3m
Typesetting Text4m
Typefaces, Fonts and Type Families4m
Typeface Categories4m
Denotation in Type6m
Connotation in Type9m
Looking at Letterforms4m
Experimenting with Letterforms5m
Typographic Composition4m
1 practice exercise
Typography30m
Week
3

Week 3

3 hours to complete

Week 3: Fundamentals of Shape and Color

3 hours to complete
10 videos (Total 52 min)
10 videos
Graphic Shapes2m
Visual Contrast5m
Marks, Icons, and Symbols3m
Negative/Positive, Figure/Ground8m
Working with Color5m
The Color Wheel4m
Mixing Color: Paint, Print and Screen6m
Rhythm and Pattern 14m
Rhythm and Pattern 28m
1 practice exercise
Shape and Color30m
Week
4

Week 4

4 hours to complete

Week 4: Fundamentals of Composition

4 hours to complete
12 videos (Total 79 min), 1 reading, 3 quizzes
12 videos
Principles of Composition7m
Visual Contrasts6m
Single Contrasts2m
Multiple Contrasts9m
Type Contrasts4m
Image Contrasts6m
Example Submissions from Brief 4.1: Single Contrasts9m
Composition in a Single Image5m
Cropping and Hierarchy9m
Composition in Context14m
Conclusion1m
1 reading
What's next?5m
17 minutes to complete

Continuing your graphic design studies

17 minutes to complete
4 readings
4 readings
Choosing a design program6m
Building your portfolio4m
Design portfolio tips4m
Writing your artist statement3m

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About the Graphic Design Specialization

Graphic Design

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