About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

44%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English
Subtitles: English, Spanish

What you will learn

  • Implement the fundamentals of color: visual, rhythm, and pattern in design

  • Use scale, weight, direction, texture, and space in a composition

  • Typeset text and experiment with letter forms

  • Create your own series of images using different image making techniques

Skills you will gain

CreativityGraphicsDesign TheoryColor Theory

Learner Career Outcomes

50%

started a new career after completing these courses

44%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English
Subtitles: English, Spanish

Offered by

California Institute of the Arts logo

California Institute of the Arts

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(60,344 ratings)Info
Week
1

Week 1

3 hours to complete

Week 1: Fundamentals of Imagemaking

3 hours to complete
13 videos (Total 57 min), 8 readings, 2 quizzes
13 videos
Introduction to Imagemaking2m
Denotative Imagemaking 14m
Denotative Imagemaking 22m
Techniques of Imagemaking 12m
Techniques of Imagemaking 22m
Techniques of Imagemaking 34m
Process, Generation, Iteration4m
Imagemaking Demo 1: Printing with an Object8m
Imagemaking Demo 2: Duct Tape Prints5m
Imagemaking Demo 3: Improvised "Light Table"4m
Connotative Imagemaking 15m
Connotative Imagemaking 24m
8 readings
Why study graphic design?6m
About this course2m
About the assignments2m
Course Tools2m
Instructor Presence and Staff Support 1m
Forum Guidelines5m
Requesting Peer Reviews5m
Academic Integrity2m
Week
2

Week 2

3 hours to complete

Week 2: Fundamentals of Typography

3 hours to complete
12 videos (Total 53 min)
12 videos
The Anatomy of Letters2m
Words and Spacing2m
Type Size: The Point System3m
Typesetting Text4m
Typefaces, Fonts and Type Families4m
Typeface Categories4m
Denotation in Type6m
Connotation in Type9m
Looking at Letterforms4m
Experimenting with Letterforms5m
Typographic Composition4m
1 practice exercise
Typography30m
Week
3

Week 3

3 hours to complete

Week 3: Fundamentals of Shape and Color

3 hours to complete
10 videos (Total 52 min)
10 videos
Graphic Shapes2m
Visual Contrast5m
Marks, Icons, and Symbols3m
Negative/Positive, Figure/Ground8m
Working with Color5m
The Color Wheel4m
Mixing Color: Paint, Print and Screen6m
Rhythm and Pattern 14m
Rhythm and Pattern 28m
1 practice exercise
Shape and Color30m
Week
4

Week 4

5 hours to complete

Week 4: Fundamentals of Composition

5 hours to complete
11 videos (Total 70 min), 6 readings, 3 quizzes
11 videos
Principles of Composition7m
Visual Contrasts6m
Single Contrasts2m
Multiple Contrasts9m
Type Contrasts4m
Image Contrasts6m
Composition in a Single Image5m
Cropping and Hierarchy9m
Composition in Context14m
Conclusion1m
6 readings
What's next?5m
About this section3m
Choosing a design program6m
Building your portfolio4m
Design portfolio tips4m
Writing your artist statement3m

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About the Graphic Design Specialization

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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