Fractal Analytics
Generative AI in User Research and Design Thinking
Fractal Analytics

Generative AI in User Research and Design Thinking

Rishabh Jain
Madonna Thomas
Fractal Analytics

Instructors: Rishabh Jain

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master AI Tools for User Research

  • Synthesize and Interpret Research Data

  • Apply AI to generate Strategic Insights

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

July 2024

Assessments

6 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Mastering User Centric Design with Generative AI Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 3 modules in this course

This module explores the transformative role of Artificial Intelligence in user research, offering a comprehensive understanding of how AI can enhance and streamline various research processes.

What's included

8 videos8 readings1 peer review2 discussion prompts2 ungraded labs4 plugins

This module provides a thorough exploration of primary research methods, equipping learners with the essential skills and knowledge to conduct effective and insightful user research from scratch.

What's included

9 videos4 readings4 assignments4 ungraded labs

This module focuses on synthesizing primary research data, employing AI-driven techniques like affinity mapping and pattern recognition to identify key themes. Participants learn to create user journeys using Chat GPT, gaining insights into user behavior and preferences. The module also covers AI-powered insight generation for strategic decision-making, preparing participants to apply synthesized data effectively in user-centric design and planning.

What's included

7 videos8 readings2 assignments1 ungraded lab5 plugins

Instructors

Rishabh Jain
Fractal Analytics
1 Course330 learners

Offered by

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Essentials? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions