Meta

Gestión de redes sociales

This course is part of Marketing en redes sociales de Meta Professional Certificate

Taught in Spanish

Anke Audenaert

Instructor: Anke Audenaert

8,250 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(247 reviews)

|

98%

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Cómo establecer y gestionar una presencia en redes sociales

  • Cómo crear una marca y un tono de voz para construir presencia en las redes sociales

  • Cómo administrar un calendario de contenido para crear presencia en las redes sociales

  • Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(247 reviews)

|

98%

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

What's included

15 videos7 readings2 quizzes1 peer review2 discussion prompts

Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

What's included

11 videos1 reading2 quizzes1 peer review1 discussion prompt

Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

What's included

14 videos3 readings2 quizzes1 peer review1 discussion prompt

Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

What's included

7 videos1 reading2 quizzes1 discussion prompt

Instructor

Instructor ratings
4.9 (55 ratings)
Anke Audenaert
Meta
31 Courses591,514 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

247 reviews

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