About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
Spanish

Skills you will gain

Product ManagementMarketingBrand ManagementTouchpoint

Learner Career Outcomes

50%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
Spanish

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Lanzamiento de nuevos productos y el reto de gestionar su ciclo de vida.

2 hours to complete
7 videos (Total 62 min), 3 readings, 1 quiz
3 hours to complete

Desarrollo de marcas convincentes que inspiren a los principales interesados de su entorno y afecten a su resultado final.

3 hours to complete
8 videos (Total 55 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Saber cómo comunicar su oferta: Arquitectura de marca y denominación.

2 hours to complete
9 videos (Total 43 min), 4 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Creación de su cartera de marcas.

2 hours to complete
5 videos (Total 27 min), 2 readings, 1 quiz
2 hours to complete

Traducción de su marca en experiencias de cliente convincentes.

2 hours to complete
7 videos (Total 44 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Dotar de recursos y ocupar a los empleados para cumplir con el compromiso de la marca.

2 hours to complete
6 videos (Total 40 min), 1 reading, 1 quiz

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About the Implementación del Marketing Mix Specialization

Implementación del Marketing Mix

Frequently Asked Questions

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