About this Course

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Beginner Level
Approx. 8 hours to complete
English

What you will learn

  • · Describe the motivations for green business and explain how the social license to operate affects a business

  • · Describe the implications of path dependency for business and environment

  • · Assess and choose environmental strategies for businesses

  • · Describe the evolution of green business

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Offered by

Placeholder

The Hong Kong University of Science and Technology

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Why Be “Green”?

2 hours to complete
5 videos (Total 30 min), 6 readings, 1 quiz
5 videos
1.2 Perspectives of Business and the Environment5m
1.3 What Does It Mean for a Firm to be Green?5m
1.4 Why Do Firms Go Green?6m
1.5 The Social License to Operate9m
6 readings
Overview10m
Grading Scheme5m
More about Perspectives15m
More green10m
A few more thoughts on motivations15m
More on the Social License to Operate15m
1 practice exercise
Quiz 17m
Week
2

Week 2

2 hours to complete

How to be green: Environmental Strategy

2 hours to complete
2 videos (Total 13 min), 2 readings, 1 quiz
2 videos
2.2 Five Strategies8m
2 readings
Notes on when it pays to be green45m
Notes on Five Strategies30m
1 practice exercise
Quiz 210m
Week
3

Week 3

2 hours to complete

Case studies in environmental strategy

2 hours to complete
4 videos (Total 31 min), 3 readings, 1 quiz
4 videos
3.2 Eco-Efficiency Strategy8m
3.3 Eco-Branding Environmental Strategy9m
3.4 Beyond Compliance Strategy6m
3 readings
Notes on Environmental Cost Leadership30m
Notes on Eco-Efficiency30m
Notes on Eco-Branding20m
1 practice exercise
Quiz 37m
Week
4

Week 4

2 hours to complete

Looking Back and looking ahead in green business

2 hours to complete
6 videos (Total 34 min), 6 readings, 2 quizzes
6 videos
4.2 Mass Production, Mass Everything5m
4.3 Institutional Persistence: Why We Are Stuck4m
4.4 Institutional Change: Getting Unstuck7m
4.5 The Evolution of Green Business7m
Course Summary4m
6 readings
Notes on the "Infinite" Wild West20m
Notes on Mass Production, Mass Everything20m
Notes on Institutional Persistence10m
Notes on Institutional Change: Getting Unstuck5m
Notes on the Evolution of Green Business5m
Rate this course10m
2 practice exercises
Quiz 49m
Post-course Survey10m

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