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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

1,524 ratings
307 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

Oct 6, 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

May 25, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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201 - 225 of 302 Reviews for The Importance of Listening

By Christine a

Dec 12, 2015

Loved the class

By Sergio V H

May 20, 2016

Awesome course

By Erwin F R M

Aug 20, 2019

great content

By Ellyka A d S G

Mar 4, 2018

Great course.

By Víctor R O L

Apr 7, 2017

Great course!

By Walfredo d F

Jan 6, 2017

Great course.


Feb 19, 2016


By erick j m

Jan 4, 2016



Nov 26, 2018

amazing <3

By Yauri

Jan 8, 2016


By ezechukwu

Nov 2, 2015


By Mubashir N

Mar 31, 2021


By Nelly M C S

Feb 15, 2021


By Mahmoud R

Apr 8, 2019

very cool

By sprez a

Jun 14, 2017


By Lilia M A C

Feb 24, 2019


By Eray A

Mar 9, 2018


By Camille B

Oct 25, 2017


By Osama A

May 22, 2017


By Sebastián S

Dec 13, 2015


By xun

Nov 29, 2020



Jan 14, 2018





By Gabriel G

Feb 10, 2016


By Juan P M P

May 29, 2017


By Fl Z

Feb 25, 2018