In this course, you will learn how to create a successful inbound sales strategy by connecting with and earning the attention of your most promising leads. After learning the basics of inbound sales and the buyer’s journey, you will learn how to develop your buyer persona as well as find and prioritize active buyers. You’ll discover how to reach out to these leads by creating and using an outreach sequence. Next, you will use qualification frameworks to profile and identify the details of your prospects, including their CGP, TCI, and BA. The course will culminate in you applying your new knowledge to design a personalized sales presentation and a multi-step project for developing an inbound sales strategy.
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About this Course
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying
Skills you will gain
- Outreach Sequence
- Social Selling
- Customer Experience
- Inside Sales
- Sales Presentation
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Inbound Sales
Identify: Finding and Profiling Active Buyers
Connect: Connecting with Leads
Explore: Use a Qualification Framework to Move Prospects to Action
About the HubSpot Sales Representative Professional Certificate

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