In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
This course is part of the Content Strategy for Professionals Specialization
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Syllabus - What you will learn from this course
Utilizing Content Trends
Social Networks and Digital Media
Interactivity and Gamification
Reviews
- 5 stars62.75%
- 4 stars26.02%
- 3 stars8.67%
- 2 stars1.53%
- 1 star1.02%
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
Great content! The examples are getting a little dated (2016), but the strategy remains solid.
I loved this course! Its practicle, expresses the real world out there. Not just a college course that you will forget after you finish!
About the Content Strategy for Professionals Specialization

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