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Back to Content Strategy for Professionals: Expanding Your Content’s Reach

Learner Reviews & Feedback for Content Strategy for Professionals: Expanding Your Content’s Reach by Northwestern University

4.5
stars
188 ratings
37 reviews

About the Course

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern...

Top reviews

JG
Aug 13, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

JT
Aug 28, 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

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26 - 36 of 36 Reviews for Content Strategy for Professionals: Expanding Your Content’s Reach

By Edward B

Apr 20, 2016

Good course.

By Tong V C

Dec 27, 2020

Good idea

By Corrie B

May 13, 2021

The best part of this course was the examples at the end of some of the ideas they talked about and how it works. I really wish more of this specialization focused on real world examples. Also I wish the examples were updated regularly. The ones they used were from 2010, a decade ago!!!!

By Ana P G

Aug 28, 2020

I liked the course. It was professionally made although i did not like week 2, the content was basic. I really like the fact that all the speakers were really clear when explaining and they always show examples.

By A C D P

Nov 7, 2020

I am glad to Coursera that I have learnt many new theories techniques through out the course. It is very interesting.

By Elaine R

Jul 2, 2020

I enjoyed the dialog format and content, very useful and insightful

By John W

Feb 25, 2017

Very knowledgeable and insightful discussions.

By James T S

May 12, 2016

Great course. Thank you.

By Ashish K

Apr 4, 2021

Quite dated content. Needs to be updated.

By Nitish M

Dec 13, 2016

Inappropriate rating was done for me.

By Mark L

May 23, 2020

The title is misleading in that the course is very rudimentary and more suitable for non-professionals, and persons new to the world the social media.