About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Utilizing Content Trends

1 hour to complete
7 videos (Total 38 min), 4 readings
7 videos
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
4 readings
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
Week
2

Week 2

2 hours to complete

Social Networks and Digital Media

2 hours to complete
6 videos (Total 44 min), 1 reading, 1 quiz
6 videos
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
1 reading
Social Strategies with Bottom-Line ROI10m
Week
3

Week 3

1 hour to complete

Interactivity and Gamification

1 hour to complete
10 videos (Total 58 min), 1 reading
10 videos
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
1 reading
Join us for MOOC 4 - Ensuring Your Content's Impact!10m

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About the Content Strategy for Professionals Specialization

Content Strategy for Professionals

Frequently Asked Questions

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