About this course: In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| Basic Info | Course 3 of 5 in the Content Strategy for Professionals Specialization |
| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Introduction from Professor Lee
- Reading: What is Content Strategy?
- Reading: Course Content
- Reading: How Do I Get the Most Out of This Course?
- Reading: Meet the Team
- Video: Jump-Starting Your Organization's Infleuience
- Video: New and Emerging Content Trends
- Video: Creating Shareworthy Content
- Discussion Prompt: Share Your Examples
- Video: What Does Your Audience Find Interesting
- Video: Making the Most of Limited Resources
- Video: Putting the "Strategy" in Content Strategy
- Discussion Prompt: What New Trends Are You Implementing?
- Video: Trends in Social Media
- Video: Considerations When Developing Content Strategy
- Video: Your Role with Your Audience
- Discussion Prompt: Role for You and Your Organization
- Video: The Best Social Strategies
- Video: Proving Social ROI
- Video: ROI in Any Organization
- Discussion Prompt: Importance of 2-Way Conversation
- Discussion Prompt: Share Your Examples
- Reading: Social Strategies with Bottom-Line ROI
- Video: Interactivity and Gamification
- Video: Interactivity's Impact on Storytelling
- Video: Personalize Your Interactions
- Video: Telling Stories Through Gamification
- Discussion Prompt: Share Your Examples
- Video: Examples of Interactivity
- Video: Creating a Lean-Back Experience
- Video: An Interactive Trap
- Video: When an Interactive Barrier has Reward
- Video: Data Visualization
- Video: Narrative Transport
- Reading: Join us for MOOC 4 - Ensuring Your Content's Impact!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Purchase Course | Audit | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Available | Not available |
| Receive a final grade | Available | Not available |
| Earn a shareable Course Certificate | Available | Not available |
I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.
Very knowledgeable and insightful discussions.
Great course. Thank you.
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I'm very pleased with all the courses in this series, lots of great information.