About this Course
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Flexible deadlines

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Intermediate Level

Approx. 17 hours to complete

Suggested: 6 semanas de estudio, 2-4 horas/semana...

Spanish

Subtitles: Spanish, English

Skills you will gain

Elevator PitchMarketingMeetingPresentation

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 17 hours to complete

Suggested: 6 semanas de estudio, 2-4 horas/semana...

Spanish

Subtitles: Spanish, English

Syllabus - What you will learn from this course

Week
1
7 hours to complete

Product

6 videos (Total 34 min), 7 readings, 7 quizzes
6 videos
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7 readings
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 "How Group Dynamics Affect Decisions"10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5 practice exercises
1.6 Checkpoint: Brainstorming12m
1.8 Checkpoint: Giving Opinions in Brainstorming10m
1.11 Checkpoint: Group Dynamics10m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10m
1.19 Week 1 Test20m
Week
2
5 hours to complete

Product Perception

6 videos (Total 33 min), 10 readings, 6 quizzes
6 videos
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10 readings
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: "5 Key Metrics for Measuring Brand Loyalty"10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - "Customer loyalty: the (changing) reality of loyalty beyond retention"10m
BONUS - "Writing Good Survey Questions: Tips and Advice"10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5 practice exercises
2.6 Checkpoint: Writing Effective Surveys10m
2.8 Checkpoint: Visual Communication - Charts8m
2.12 Checkpoint: Chart and Graph Interpretation6m
2.15 Checkpoint: Graph and Chart Presentation12m
2.19 Week 2 Test20m
Week
3
5 hours to complete

Promotion

6 videos (Total 33 min), 8 readings, 5 quizzes
6 videos
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8 readings
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 "It's All Gooooooooood"10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4 practice exercises
3.7 Checkpoint: Visual Communication8m
3.10 Checkpoint: Concise Language for Social Media Marketing10m
3.12 Checkpoint: Clever and Catchy with Caution8m
3.19 Week 3 Test16m
Week
4
3 hours to complete

Persuasive Techniques

6 videos (Total 42 min), 8 readings, 4 quizzes
8 readings
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 "How to Get People to Do Stuff: Nouns or Verbs?"10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4 practice exercises
4.8 Checkpoint: Principles of Influence8m
4.12 Checkpoint: Power of One Word6m
4.16 Checkpoint: Influential Language14m
4.19 Week 4 Test20m
4.7
39 ReviewsChevron Right

62%

got a tangible career benefit from this course

Top reviews from Inglés Empresarial: el márketing y ventas

By RRMay 6th 2018

I really like the course because it gives a lot of useful information about marketing. I love the way all the information was exposed! Thanks for all!

By EHNov 6th 2016

Remember many basic things and too many new things that we can use in our daily and professional life.\n\nexcellent course

Instructors

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

About Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

About the Inglés Empresarial Specialization

Este Programa Especializado sirve como una introducción al inglés empresarial, donde usted aprenderá a comunicarse sobre los temas como la gestión, las finanzas y el mercadeo. También aprenderá a escribir propuestas, resúmenes ejecutivos, y material publicitario, así como también aprenderá las estructuras del lenguaje necesarias para dirigir una reunión, realizar ventas, y negociar otras transacciones empresariales. En el proyecto final usted aplicará estas habilidades para comunicar el lanzamiento de un producto nuevo en inglés, asegurando que los ejecutivos empresariales tengan una variedad de herramientas lingüísticas con aplicaciones prácticas en escenarios de negocios en una variedad de áreas funcionales....
Inglés Empresarial

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.