About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 31 hours to complete
Spanish

Skills you will gain

Elevator PitchMarketingMeetingPresentation

Learner Career Outcomes

80%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 31 hours to complete
Spanish

Offered by

Placeholder

Arizona State University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(5,453 ratings)Info
Week
1

Week 1

6 hours to complete

Product

6 hours to complete
6 videos (Total 34 min), 7 readings, 7 quizzes
6 videos
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7 readings
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 "How Group Dynamics Affect Decisions"10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5 practice exercises
1.6 Checkpoint: Brainstorming30m
1.8 Checkpoint: Giving Opinions in Brainstorming30m
1.11 Checkpoint: Group Dynamics30m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings30m
1.19 Week 1 Test30m
Week
2

Week 2

6 hours to complete

Product Perception

6 hours to complete
6 videos (Total 33 min), 10 readings, 6 quizzes
6 videos
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10 readings
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: "5 Key Metrics for Measuring Brand Loyalty"10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - "Customer loyalty: the (changing) reality of loyalty beyond retention"10m
BONUS - "Writing Good Survey Questions: Tips and Advice"10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5 practice exercises
2.6 Checkpoint: Writing Effective Surveys30m
2.8 Checkpoint: Visual Communication - Charts30m
2.12 Checkpoint: Chart and Graph Interpretation30m
2.15 Checkpoint: Graph and Chart Presentation30m
2.19 Week 2 Test30m
Week
3

Week 3

5 hours to complete

Promotion

5 hours to complete
6 videos (Total 33 min), 8 readings, 5 quizzes
6 videos
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8 readings
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 "It's All Gooooooooood"10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4 practice exercises
3.7 Checkpoint: Visual Communication30m
3.10 Checkpoint: Concise Language for Social Media Marketing30m
3.12 Checkpoint: Clever and Catchy with Caution30m
3.19 Week 3 Test30m
Week
4

Week 4

4 hours to complete

Persuasive Techniques

4 hours to complete
6 videos (Total 42 min), 8 readings, 4 quizzes
6 videos
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8 readings
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 "How to Get People to Do Stuff: Nouns or Verbs?"10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4 practice exercises
4.8 Checkpoint: Principles of Influence30m
4.12 Checkpoint: Power of One Word30m
4.16 Checkpoint: Influential Language30m
4.19 Week 4 Test30m

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