About this Course

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Learner Career Outcomes

80%

started a new career after completing these courses

80%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)

Skills you will gain

Opportunity IdentificationManagementInnovationEntrepreneurship

Learner Career Outcomes

80%

started a new career after completing these courses

80%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)

Offered by

University of Maryland, College Park logo

University of Maryland, College Park

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(5,246 ratings)Info
Week
1

Week 1

2 hours to complete

Introduction to Innovation and Entrepreneurship

2 hours to complete
9 videos (Total 56 min), 9 readings, 1 quiz
9 videos
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
9 readings
Welcome to Developing Innovative Ideas for New Companies3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
Our book for the course3m
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Innovator's Dilemma" by Clayton Christensen1m
"Out of Our Minds: Learning to be Creative" by Ken Robinson1m
1 practice exercise
Entrepreneurial perspective20m
Week
2

Week 2

2 hours to complete

Entrepreneurial Mindset, Motivations, and Behaviors

2 hours to complete
8 videos (Total 49 min), 3 readings, 1 quiz
8 videos
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m
1 practice exercise
Entrepreneurial mindset, motivations, and behaviors20m
Week
3

Week 3

2 hours to complete

Industry Understanding

2 hours to complete
9 videos (Total 91 min), 3 readings, 1 quiz
9 videos
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m
1 practice exercise
Industry analysis20m
Week
4

Week 4

3 hours to complete

Customer Understanding and Business Modeling

3 hours to complete
11 videos (Total 89 min), 6 readings, 2 quizzes
11 videos
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
6 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1m
Earn a Degree Online in Entrepreneurship and Innovation5m
2 practice exercises
Customer analysis20m
Business plan evaluation20m

Reviews

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About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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