About this Course

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Learner Career Outcomes

80%

started a new career after completing these courses

80%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Skills you will gain

Opportunity IdentificationManagementInnovationEntrepreneurship

Learner Career Outcomes

80%

started a new career after completing these courses

80%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

University of Maryland, College Park

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(5,516 ratings)Info
Week
1

Week 1

2 hours to complete

Introduction to Innovation and Entrepreneurship

2 hours to complete
9 videos (Total 56 min), 9 readings, 1 quiz
9 videos
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
9 readings
Welcome to Developing Innovative Ideas for New Companies3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
Our book for the course3m
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Innovator's Dilemma" by Clayton Christensen1m
"Out of Our Minds: Learning to be Creative" by Ken Robinson1m
1 practice exercise
Entrepreneurial perspective20m
Week
2

Week 2

2 hours to complete

Entrepreneurial Mindset, Motivations, and Behaviors

2 hours to complete
8 videos (Total 49 min), 3 readings, 1 quiz
8 videos
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m
1 practice exercise
Entrepreneurial mindset, motivations, and behaviors20m
Week
3

Week 3

2 hours to complete

Industry Understanding

2 hours to complete
9 videos (Total 91 min), 3 readings, 1 quiz
9 videos
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m
1 practice exercise
Industry analysis20m
Week
4

Week 4

3 hours to complete

Customer Understanding and Business Modeling

3 hours to complete
11 videos (Total 89 min), 6 readings, 2 quizzes
11 videos
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
6 readings
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1m
Earn a Degree Online in Entrepreneurship and Innovation5m
2 practice exercises
Customer analysis30m
Business plan evaluation20m

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About the Entrepreneurship: Launching an Innovative Business Specialization

Entrepreneurship: Launching an Innovative Business

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