1.6 Marketing to Bottom of Pyramid

From the course by Yonsei University
International Marketing Entry and Execution
69 ratings
Yonsei University
69 ratings
Course 2 of 6 in the Specialization International Marketing & Cross Industry Growth
From the lesson
B2C (Business to Consumer) Marketing

Meet the Instructors

  • Dae Ryun Chang
    Dae Ryun Chang
    Professor of Marketing
    School of Business