Develop the required skills for successful product development, problem-focused innovation and technology commercialisation that help create new businesses or existing companies to improve performance. This comprehensive course is designed around the principles of 'Disciplined Innovation'.
Introduction to Technology Management
Recommended experience
What you'll learn
Identify real-world, urgent & scalable problems or unmet needs of customers using the '8C-Problem Discovery Framework'
Be able to assess, develop, deploy and commercialise technology via a structured methodology
Develop successful new products with a comprehensive '8P Product Development Framework'
Create powerful go-to-market strategies for products and services through the 'WIMF - Winning in Market Framework'
Skills you'll gain
Details to know
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September 2024
9 assignments
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There are 3 modules in this course
This module focuses on two key areas: identifying problems worth solving and developing products effectively. You will explore the 8C Problem Discovery Framework, which includes various assessments—such as category, customer, and competition—to comprehensively identify problems. The module also covers the 8P Product Development Framework, detailing approaches to design, develop, and launch successful products. By the end of this module, you will be equipped to discover key problems and develop products that meet market needs.
What's included
26 videos4 readings3 assignments1 discussion prompt
This module introduces learners to the 'Winning in Market Framework' (WIMF), a strategic approach for creating and delivering value in competitive markets. You will understand why the WIMF is essential, its core components, and how it benefits organizations in achieving market success. The module also focuses on Technology Assessment, specifically the Technology Readiness Levels (TRL) concept, which is critical for evaluating the maturity of technologies. Through case studies, you will gain insights into practical applications of TRL, preparing them to assess and leverage technology effectively in their strategies.
What's included
16 videos2 readings3 assignments
This module equips you with the knowledge and tools needed to lead the commercialization of technology and innovation effectively. It begins with an exploration of traditional paradigms and emerging trends in R&D institutions, followed by an in-depth look at the challenges of global R&D and the process of acquiring technology. You will understand critical success factors and the role of open innovation and intellectual property strategies in commercialization. The module then introduces the Technology, Innovation, and Leadership Framework, highlighting key success factors and the use of a Technology Management Balanced Scorecard to measure and drive performance.
What's included
12 videos5 readings3 assignments
Offered by
Recommended if you're interested in Leadership and Management
University of Illinois Urbana-Champaign
Coursera Instructor Network
Technion - Israel Institute of Technology
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.