About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 13 hours to complete

Suggested: 9 hours/week...

Russian

Subtitles: Russian
Learners taking this Course are
  • Marketing Specialists
  • Marketers
  • Project Managers
  • Chief Executive Officers (CEOs)
  • Data Scientists

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 13 hours to complete

Suggested: 9 hours/week...

Russian

Subtitles: Russian

Syllabus - What you will learn from this course

Week
1
13 minutes to complete

Вступление

1 video (Total 3 min), 1 reading
1 video
1 reading
УЧЕБНО-МЕТОДИЧЕСКОЕ ОБЕСПЕЧЕНИЕ КУРСА10m
Week
2
1 hour to complete

Кейс-1 Концепции маркетинга

5 videos (Total 39 min), 1 reading, 1 quiz
5 videos
1-17m
1-27m
1-310m
1-45m
1-59m
1 reading
Концепции маркетинга10m
1 practice exercise
Введение в маркетинг20m
Week
3
1 hour to complete

Кейс-2 Товарная политика

4 videos (Total 29 min), 1 reading, 1 quiz
4 videos
2-16m
2-24m
2-39m
2-47m
1 reading
ТОВАРНАЯ ПОЛИТИКА10m
1 practice exercise
Товарная политика20m
Week
4
1 hour to complete

КЕЙС-3 СБЫТОВАЯ ПОЛИТИКА

2 videos (Total 15 min), 1 reading, 1 quiz
2 videos
3-17m
3-27m
1 reading
СБЫТОВАЯ ПОЛИТИКА10m
1 practice exercise
Сбытовая политика20m

Instructor

Avatar

Пономарёва Елена Анатольевна

Доцент
Кафедра менеджмента, маркетинга и внешнеэкономической деятельности

About Moscow State Institute of International Relations (MGIMO)

MGIMO is Russia’s best known and most prestigious humanities institution. It is world class in every sense of the term - renowned excellence, independent, coeducational, and publicly endowed. MGIMO’s seven schools and four educational institutes encompass numerous academic departments, divisions, and award programs, as well as interdisciplinary centers and scientific work programs extending beyond traditional departmental boundaries. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.