In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot’s tools. After learning the importance of lead management within the context of the buyer’s journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You’ll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well. Next, you’ll learn how to assign values to leads in order to prioritize outreach along with how to quickly assign each lead to the right representative on your team. You’ll learn to use metrics to track your lead management results and report them using HubSpot’s dashboard. Finally, the course will culminate in the application of your skills to build a lead management flow in HubSpot.
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About this Course
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard
Skills you will gain
- Customer Relationship Management (CRM)
- Data Analysis
- Lead Management
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Lead Management
Segmenting, Qualifying and Nurturing Leads
Scoring and Routing Leads
Measuring Lead Management Success
About the HubSpot Sales Representative Professional Certificate

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