In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot’s tools. After learning the importance of lead management within the context of the buyer’s journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You’ll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well. Next, you’ll learn how to assign values to leads in order to prioritize outreach along with how to quickly assign each lead to the right representative on your team. You’ll learn to use metrics to track your lead management results and report them using HubSpot’s dashboard. Finally, the course will culminate in the application of your skills to build a lead management flow in HubSpot.
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About this Course
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Flexible deadlines
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 5 in the
Beginner Level
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Approx. 21 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard
Skills you will gain
- Customer Relationship Management (CRM)
- Data Analysis
- Lead Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 5 in the
Beginner Level
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Approx. 21 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
7 hours to complete
Introduction to Lead Management
7 hours to complete
14 videos (Total 90 min), 8 readings, 7 quizzes
5 hours to complete
Segmenting, Qualifying and Nurturing Leads
5 hours to complete
10 videos (Total 52 min), 6 readings, 4 quizzes
5 hours to complete
Scoring and Routing Leads
5 hours to complete
6 videos (Total 29 min), 6 readings, 5 quizzes
3 hours to complete
Measuring Lead Management Success
3 hours to complete
6 videos (Total 24 min), 4 readings, 2 quizzes
About the HubSpot Sales Representative Professional Certificate

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